How to Send Bulk WhatsApp Messages Without Getting Blocked

Today, WhatsApp has become one of the most powerful and effective customer communication channels for businesses in many countries, including Turkey and Azerbaijan. However, sending bulk messages through this platform, when implemented without the right strategy and tools, can carry a significant risk of being blocked. This can sever your business's connection with customers, damage its reputation, and render your marketing efforts useless.

In this article, we'll thoroughly explain the secrets of how to send effective bulk messages on WhatsApp with minimal blocking risk, using the Soft10 platform. Our goal is to help your business conduct its WhatsApp marketing safely and successfully.

Why Do WhatsApp Bulk Messages Create a Blocking Risk?

WhatsApp prioritizes the data security and personal privacy of its users. For this reason, the platform automatically detects mass and unauthorized promotional messages and takes ban (blocking) measures. These measures serve to protect users from spam, as well as to maintain the platform's reliability.

The following situations significantly increase the risk of being blocked:

• Sending messages to people who have never messaged you: This falls into WhatsApp's "unwanted message" category and immediately raises suspicion.

• Sending messages to unknown numbers: Sending messages in bulk to people not in your contact list increases the likelihood of being blocked.

• Sending too many messages in a short time: The platform automatically identifies accounts that send an excessive number of messages within a certain time frame as spam activity.

• Spam and promotional content messages: Messages that are solely sales-oriented, useless, and repetitive are considered spam.

• Overly similar message texts: Sending the same message to thousands of users is easily detected by WhatsApp's spam detection algorithms.

The Most Effective Strategies for Minimal Blocking Risk

For successful and secure bulk messaging on WhatsApp, it's crucial to implement the following strategies offered by the Soft10 platform:

1. Utilize the Greeting Mechanism: The Importance of First Contact

Soft10 platform's "Greeting Feature" is indispensable for minimizing the risk of being blocked. Thanks to this function, a light, friendly greeting message is first sent to numbers with whom there has been no previous conversation. This helps to bypass WhatsApp's spam filters because the platform sees the messaging as two-way, not one-sided.

How it Works? Once the customer responds to this initial greeting message, the main campaign message is automatically activated and sent. This method aligns with WhatsApp's approach, which prioritizes user consent.

Example:

• "Hello, good day! As [Your Company Name], we'd like to get in touch with you. How can we help?"

• "Have a great day! We've written to inform you about our exciting new updates."

2. Diversify Message Versions with AI: Avoid Spam

When WhatsApp detects too many messages with the same content, it considers it spam and increases the likelihood of the account being blocked. Soft10's AI message generator is designed precisely to solve this problem.

How it Works? This intelligent tool can create up to 10 different versions of your original message. Although these versions convey the same meaning, they use different words, sentence structures, and expressions. This confuses WhatsApp's spam detection algorithms and makes your messages appear more natural and distinct, minimizing the spam risk.

3. Send Targeted and Segmented Messages: Reach the Right Audience

When sending bulk messages, it's not only more effective but also reduces the ban risk for the message to reach the appropriate target group rather than everyone. Sending messages tailored to the target audience's interests reduces the likelihood of users reporting the message as spam.

Through the Soft10 Dashboard, you can create segments based on the following criteria:

• By gender: Sending different product/service offers to men and women.

• By birthday: Sending special greeting messages and discounts to customers on their birthdays.

• By interests: Creating interest groups based on past purchasing habits or responses given in surveys.

• By service dates: Messages aimed at customers who last received service or were active within a certain period.

This segmentation ensures that your messages are more personal and relevant, which increases customer satisfaction and reduces the risk of being blocked.

4. Parallel Sending with More Than One WhatsApp Account: Distribute the Load

If you have a large volume of messages, sending all messages through only one WhatsApp number increases the likelihood of being blocked. Soft10 allows you to connect more than one WhatsApp number to the platform to solve this problem.

How it Works? Thanks to this function, the message sending load is distributed among several numbers. This reduces the number of messages sent by each number, thereby lowering the likelihood of being banned and allowing messages to be delivered more quickly. This strategy is especially important for large companies with a broad customer base.

5. "Start and Stop Sending" Feature: The Importance of Timing

Proper timing is key to success in WhatsApp marketing. Messages sent in the middle of the night or outside business hours can annoy customers, which can lead to blocking complaints. Soft10's "Start and Stop Sending" feature prevents this problem.

How it Works? With this feature, you can set the start and end times for your campaign. The system will start sending messages every day at your specified start time and automatically stop at your designated end time. This ensures the comfort of your customers and guarantees that your messages reach them at the most appropriate time, preventing negative feedback and the risk of being blocked.

While WhatsApp is a powerful communication tool for businesses, adhering to its usage policies and implementing smart strategies are absolutely essential. The Soft10 platform, with its features mentioned above, offers reliable and effective solutions for sending bulk messages on WhatsApp with minimal blocking risk.

By implementing these strategies, your business can fully utilize WhatsApp's potential to strengthen customer relationships, increase sales, and protect brand trust. Remember that every messaging strategy that values customers, is permission-based, and provides quality content is a path to success.

If you'd like more detailed information about the capabilities of the Soft10 platform and to find the most suitable solution for your business, don't hesitate to contact us!